If you’re only managing one account in one ad platform, follow the steps under A). The very first thing you want to do is build yourself a budget pacing tool in the spreadsheet of your choice. Create a budget pacing tool in Excel or Google Sheets That’s why in this article, we’ll walk you through a simple two-step process for keeping you on top of your ad spend across every channel and ad account. They can easily exceed your budget by 10-20%, which isn’t great - especially if that happens across multiple channels and accounts. If you’re running campaigns across multiple ad platforms and/or for multiple ad accounts, you’ve probably noticed that keeping track of your total ad spend is borderline impossible.īesides, the daily spend caps of many popular advertising channels, such as Facebook Ads, Google Ads, and LinkedIn Ads, are notoriously unreliable.
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